What is an Affinity Brand?

af-fin-i-ty [uh-fin-i-tee]
  1. a person, thing, idea, etc., for which a natural liking or attraction is felt.
  2. inherent likeness or agreement; close resemblance or connection.
  3. partiality, fondness; leaning, bent, similarity, compatibility.
 

Affinity Brands surpass all others in their category because they possess a rare combination of key attributes that integrate the brand into the lifestyle and identity of their devoted customers.

Not every brand can be an Affinity Brand. It requires a special, unwavering commitment.

You can’t fake affinity or artificially manufacture it. There must be an honest, complete and sustainable devotion to the brand … by the brand … to attract customers to do the same.

  
So, how does your Brand Measure Up?

See where you land on our Affinity Brand Scale to
find out ...