The board voted and it’s unanimous: The Jewish Federation of Greater Kansas City has named Premier Studios its agency of record to enhance membership recruitment, retention and funding. The win follows a review of several agencies led by Jane Blumenthal Martin, director of strategic marketing, Jewish Federation of Greater Kansas City, and Ira Stolzer, board member, Jewish Federation of Greater Kansas City.

Scope of services for Premier Studios includes the development of a new mission statement, tagline to support the Federation’s positioning, integrated online strategy, website with enhanced giving tool, and a general marketing campaign, including both print and interactive. Billings will not be disclosed.

“Throughout the pitch and collaborative process, it became clear that Premier Studios thoroughly understands nonprofits and has honed a specific expertise with faith-based organizations,” said Martin. “We are already implementing the good work that has begun.”

Following unanimous approval from the board on August 30, 2011, Premier Studios was officially named the Federation’s partner to create and launch its new campaign throughout the coming year. The new mission and tagline have already begun appearing in Federation releases, and creative will launch over the next several weeks. Stolzer will comprehensively present the campaign to new Federation board members on Monday, October 3.

“We are impressed by the integrity and passion of the Federation’s staff and board,” stated Mark Cork, vice president, client services, Premier Studios, “and we are honored to have the opportunity to further its mission, leverage its heritage, and strengthen its relevance with new generations.”

“The entire Premier Studios team demonstrated a deep respect for our organization and an appreciation for our unique opportunities and challenges,” said Stolzer. “We are excited about the new marketing strategy, which is designed to educate current and prospective donors about what Jewish Federation does, delving deeper into how their collective financial support helps the Jewish community everywhere, everyday.”

The Federation joins Premier Studios’ growing roster of faith-based nonprofits that includes International Church of the Nazarene, Kanakuk Kamps, Heart to Heart International, SUSIE Magazine and The Global Orphan Project.