So what are
Affinity Brands?
Affinity Brands surpass all others in their category because
they possess a rare combination; they are Quality, Community
and are Timeless - key attributes that integrate the brand
into the lifestyle and identity of their devoted customers.
Quality
- Customer support is usually exceptional, often legendary
- Usually represents exceptional quality
- Not necessarily the most expensive brand, but never the least expensive
- Perceived value is always critical
- Market availability is sometimes perceived as limited or exclusive
Community
- Brand owners are usually passionate when speaking about the products
- Brand sometimes warrants community gatherings or online user groups
- Brand owners are always eager to defend the brand
- Owners are proud and easily spread the word
Timeless
- Brand is seldom a fad or trend
- Market share is usually immaterial to its success
- Brand often promotes a lifestyle perception
- Brand is sometimes collected, or restored
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