The Secret Of Video
by Gerald Smith 9/7/2011 7:46:52 AM
According to James McQuivey of Forrester Research (2009 Report), one minute of video is worth 1.8 billion words. And to think more video was uploaded to YouTube in the past 60 days than all the combined broadcasts of ... read more
The Kitchen Table Test
by Heather Knight 9/19/2011 11:04:42 AM
There's no shortage of important metrics available to track success, but the simplicity and self-awareness required in this "rubber meets the road" approach captured me. read more
Covers
by Mark Cork 9/22/2011 11:59:26 AM
Content producers who hope that the quality of their content will automatically compel consumption are sadly mistaken. The harsh reality of our content rich culture is that the thought and strategy behind the packaging must equal or surpass that of the content read more
Resist The Urge To Redesign Your Website
by Gerald Smith 9/28/2011 9:16:27 AM
Forrester recently changed its assessment of when tablets would outpace sales of laptops, accelerating the date from 2015 to fall of 2012. Unfortunately, the argument over paper versus digital was only a detour. Digital provides greater potential for ... read more