Is Your Brand Ready for Media Attention?

by Heather Knight 4/19/2012 2:16:39 PM

News coverage is a double-edged sword. Is your brand brave enough? Ready enough? read more

What Do Phone Calls During Dinner and Photos of Starving Children Have In Common?

by Gerald Smith 2/24/2012 12:04:03 AM

I visited the Advertising Icon Museum yesterday. It was interesting to see so many iconic characters representing the great marketing minds ... read more

To Be an Entrepreneur, Act Like One

by Heather Knight 10/19/2011 1:05:26 PM

Don’t make excuses for being stuck. Come up with bold new solutions to move ahead. If you’re really tired of things the way they are, you’ll find the resources ... you’ll find the solutions. Act like an entrepreneur. read more

Anonymity Is Not An Option

by Gerald Smith 4/20/2011 11:33:33 AM

At a minimum, you should be searchable online to the extent that you and your organization are at least predictable. What that means is, who shows up at the meeting or in the news should match the expectations that have already been... read more