Resolutions And Predictions And Questions In 2012

by Doug Weinbrenner 1/24/2012 1:03:06 PM

Don’t you just love that New Year smell? Everywhere you turn, there is the sweet waft of optimism, eagerness and determination that resolutions bring. read more

A Beanstalk With No Jack

by Doug Weinbrenner 9/15/2011 2:03:04 PM

As the sands of the annual hour glass start to run thin, most nonprofit organizations enter into “silly season.” read more

Intern Insights Weeks Two & Three: Truthful Marketing. Amazing Stories.

by Grace Gaumnitz, Rebecca Blackburn, Kyla Curtis 6/24/2011 9:48:46 AM

Becca Blackburn, intern for Premier Studios-owned SUSIE Magazine, unpacks weeks two and three of the summer internship program. read more

Begin Before You Begin

by Mark Cork 2/17/2011 11:50:17 AM

I’m convinced there are certain categorical “mistakes” communicators make over and over, with many of them being related to poor planning, and hasty execution. read more

What Is This Marketing You Speak Of?

by Doug Weinbrenner 2/14/2011 3:44:27 PM

Marketing is much more than websites, videos, newsletters, graphic design, tweets, pokes, likes and pings. read more

Removing the Risk: From Demanding Stranger to Trusted Friend

by Heather Knight 11/7/2010 1:45:52 PM

Successful brands and organizations find ways to allay fears and reduce risk for the audiences they are trying to reach. read more

Dyed to Match: Resisting the Lure of Throwaway Communications

by Heather Knight 10/11/2010 1:17:25 PM

Walk the aisle from in-the-trenches survival mode to long-term strategic objectivity. read more