Good or Well?
All too frequently company leaders feel that if they do enough good that their bottom line will sort of magically do well, and the cause and effect just isn’t that certain. read more
Anonymity Is Not An Option
At a minimum, you should be searchable online to the extent that you and your organization are at least predictable. What that means is, who shows up at the meeting or in the news should match the expectations that have already been... read more
Oz never did give nothin’ to the Tin Man
That he didn’t, didn’t already have read more
What Brand Fans Are Worth
How much are people worth? Are we simply the sum of our financial assets + earning potential – debt? Should we pepper in some intrinsic social and personal value to soften the equation a bit? read more
Differentiation. It's why they choose you!
The missional cause or calling is more energizing than any corporate logo or color (e.g., Apple, John Deere) So how does the public recognize your common differentiation? Begin with your brand's commitment and ... read more