by Mark Cork 4/25/2011 12:30:47 PM

The best environment for creativity is one where failure is both encouraged and expected. In fact, I’d go so far as to say you can’t have genuine creativity without failure because the two are inextricably connected. read more

by Matt Johnson 3/29/2011 10:44:06 AM

If work suffers, no amount of strategy, placement, outreach, distribution, etc, etc. will account for your blunder. You can’t excuse poor work. read more

by Doug Weinbrenner 3/18/2011 4:11:59 PM

Describing what SXSW is to those who have never been, let alone to those who have never heard of it, is pretty difficult, yet fun, like filling in a Mad Libs story. read more

by Matt Johnson 3/2/2011 4:12:42 PM

For the rest of the day you will be performing for an audience...whether directly on indirectly. Your work today will result in a reaction from someone. We should never forget this. read more

by Ryan Chamberlin 1/7/2011 2:27:40 PM

Ever start with an idea, take it all the way through to fruition and then look back and realize how far you’ve navigated from your original thoughts? read more

by Gerald Smith 12/14/2010 6:52:39 AM

Look to current social trends to identify creative ways to inspire others to connect around common events. The result can be greater returns for the charity and added exposure; gaining new supporters. read more

by Mark Cork 12/2/2010 11:53:43 AM

Last night I became a first time grandpa, and it was an even more amazing experience holding him than I had anticipated. As I rocked him in my arms read more

by Matt Johnson 9/16/2010 5:02:10 PM

In today’s climate of user-generated content and shock-value execution, it’s clearly unpredictable what the “next big thing” will be. Gaining popularity takes much more than posting something “different” on a public site and hoping for the best. read more

by Heather Knight 9/13/2010 10:34:43 AM

Every marketer recognizes the need for fresh insights, but few take the steps necessary to become truly insight-driven. Here are some tips every company can use to foster an insight-driven environment. read more