Resolute in the New Year
The New Year is a good time to look at your brand in light of a New Year's Resolution? What systemic changes could improve your brand? read more
Content producers who hope that the quality of their content will automatically compel consumption are sadly mistaken. The harsh reality of our content rich culture is that the thought and strategy behind the packaging must equal or surpass that of the content read more
Tag, You're It!
I always had such a euphoric feeling of victory yelling out, “Tag, you’re it!” every time I passed the baton of “it-ness” to someone else. read more
Do Good Work
If work suffers, no amount of strategy, placement, outreach, distribution, etc, etc. will account for your blunder. You can’t excuse poor work. read more
What Brand Fans Are Worth
How much are people worth? Are we simply the sum of our financial assets + earning potential – debt? Should we pepper in some intrinsic social and personal value to soften the equation a bit? read more
The Mission Behind The Mission Statement
I recently began participating in a volunteer organization, joining hundreds of other people in supporting the carefully defined mission of this group. When I first got involved I looked over the mission statement read more
Going Viral Isn’t Your Choice
In today’s climate of user-generated content and shock-value execution, it’s clearly unpredictable what the “next big thing” will be. Gaining popularity takes much more than posting something “different” on a public site and hoping for the best. read more
Becoming an Insight-Driven Organization
Every marketer recognizes the need for fresh insights, but few take the steps necessary to become truly insight-driven. Here are some tips every company can use to foster an insight-driven environment.
Does Your "Brand Promise" Deliver?
Purchasing a Harley Davidson motorcycle proved to be the most convoluted, over zealous purchase process I have ever experienced. I found the features and options available to be confusing and... read more