by Gerald Smith 2/24/2012 12:04:03 AM

I visited the Advertising Icon Museum yesterday. It was interesting to see so many iconic characters representing the great marketing minds ... read more

by Doug Weinbrenner 1/24/2012 1:03:06 PM

Don’t you just love that New Year smell? Everywhere you turn, there is the sweet waft of optimism, eagerness and determination that resolutions bring. read more

by Heather Knight 1/2/2012 10:18:13 AM

You've made your business resolutions for 2012. Now it's time to share them with the people who matter. read more

by Doug Weinbrenner 9/15/2011 2:03:04 PM

As the sands of the annual hour glass start to run thin, most nonprofit organizations enter into “silly season.” read more

by Grace Gaumnitz, Rebecca Blackburn, Kyla Curtis 6/24/2011 9:48:46 AM

Becca Blackburn, intern for Premier Studios-owned SUSIE Magazine, unpacks weeks two and three of the summer internship program. read more

by Grace Gaumnitz, Rebecca Blackburn, Kyla Curtis 6/3/2011 9:58:44 AM

There's a new crop of talent at Premier Studios this summer. Grace, Becca and Kyla will keep you updated regarding their summer experience with agency life and creative communications — all through the eyes of an intern. read more

by Heather Knight 5/18/2011 12:43:15 AM

The beauty of the utility knife lies in its simplicity. Like many great tools, it isn't designed for one particular purpose, but instead is absolutely indispensable for tackling dozens of jobs. read more

by Heather Knight 4/21/2011 6:44:02 PM

The teens who competed in the Youth Entrepreneurs® Kansas regional competition knew the secret: Don't settle for less than doing what you love every day. read more

by Matt Johnson 3/29/2011 10:44:06 AM

If work suffers, no amount of strategy, placement, outreach, distribution, etc, etc. will account for your blunder. You can’t excuse poor work. read more

by Matt Johnson 3/2/2011 4:12:42 PM

For the rest of the day you will be performing for an audience...whether directly on indirectly. Your work today will result in a reaction from someone. We should never forget this. read more

by Doug Weinbrenner 2/14/2011 3:44:27 PM

Marketing is much more than websites, videos, newsletters, graphic design, tweets, pokes, likes and pings. read more

by Mark Cork 12/23/2010 8:00:00 AM

Someone in the audience asked me for the best way to communicate to a certain demographic read more

by Matt Johnson 11/23/2010 3:37:23 PM

Your audience is much more aware of the high-level motivators that drive you. More than ever, they understand what makes you tick and what you have set out to do. read more

by Mark Cork 11/11/2010 12:29:59 PM

It happens every day of the week. Come rain, shine, hot or cold, you can depend on FeeBee to share her message with anyone within earshot. read more

by Heather Knight 11/7/2010 1:45:52 PM

Successful brands and organizations find ways to allay fears and reduce risk for the audiences they are trying to reach. read more

by Doug Weinbrenner 11/5/2010 4:58:14 PM

How much are people worth? Are we simply the sum of our financial assets + earning potential – debt? Should we pepper in some intrinsic social and personal value to soften the equation a bit? read more

by Gerald Smith 11/3/2010 4:38:55 PM

As a missional brand, you regularly encourage others to engage with your organization, and it's very similar to asking someone to show up and vote ... read more

by Gerald Smith 10/28/2010 4:42:06 PM

Finding that next customer, constituent or donor seldom comes down to what you will do when you find one; it comes down to the effort you put into finding them in the first place ... read more

by Gerald Smith 10/24/2010 2:06:36 PM

The challenge is that most, if not all, missional organizations I've worked with were founded by someone (or a small group of people) with significant talents capable of addressing a significant problem. read more

by Heather Knight 10/11/2010 1:17:25 PM

Walk the aisle from in-the-trenches survival mode to long-term strategic objectivity. read more