Resolute in the New Year
by Rick Guilfoil 1/4/2013 1:54:47 PM
The New Year is a good time to look at your brand in light of a New Year's Resolution? What systemic changes could improve your brand? read more
Creative Giving Is Inspirational
by Gerald Smith 12/14/2010 6:52:39 AM
Look to current social trends to identify creative ways to inspire others to connect around common events. The result can be greater returns for the charity and added exposure; gaining new supporters. read more
Competing By the Size of Your 'Why'
by Gerald Smith 8/24/2010 5:21:40 PM
So you have a Facebook page? Big deal; and so does everyone else. Now tell me again 'why' you exist? For most brands, accessing new technologies like social media, is nothing more than a rehearsal for filling a void. It is time to close the... read more