Hey Amazon! How About An All-You-Can-Read Buffet
I predict we could soon see a new type of reading option. A service similar to Netflix, Rhapsody, or Pandora (and whatever new rumored Apple iTunes service is expected to launch early next year). The basic concept would be similar to a... read more
Or You Can Get With This!
Brands can now position themselves as reasonable alternatives and still shake the foundations of status quo. Is your brand considered status quo? What would it take to be considered the alternative? read more