by Gerald Smith 5/18/2010 1:49:15 PM

Twisting the famous quote of Oliver Perry, Walt Kelly wrote in his comic strip in 1970, “We have seen the enemy and they are us!” read more

by Gerald Smith 5/10/2010 2:06:10 PM

I love my iPad, but I find myself easily distracted with access to everything imaginable. Is there an app for that? read more

by Gerald Smith 5/3/2010 2:13:22 PM

We live in a world where below-average quality is considered acceptable quality. read more

by Gerald Smith 4/28/2010 2:16:09 PM

While playing the game Forza 3 on XBox 360 with my son recently I experienced a next-gen reality of how far-reaching brand impression can now be. read more

by Gerald Smith 4/20/2010 2:20:37 PM

There are two things to aim at in life… read more

by Gerald Smith 4/13/2010 2:23:51 PM

Imagine a time when no beeps were heard. The word beep originated following the invention of the klaxon horn around 1910 and was common vernacular by the end of the following decade. read more

by Gerald Smith 4/9/2010 2:31:04 PM

Here are three essentials for effective communications; Content, Channels, & Audience. The formula for success is simple and applies equally to each essential. read more

by Ryan Chamberlin 4/1/2010 9:00:00 AM

The arrival of the Internet undeniably created a dynamic shift in the distribution of information. Information is more accessible, at lower (to no) cost than ever before. read more

by Gerald Smith 3/19/2010 2:39:56 PM

Supposedly, we should attribute the original ”Innovate or Die” quote to: Damon Darlin in a 1997 article. read more

by Gerald Smith 3/12/2010 3:01:05 PM

When an audience comes in contact with your brand, do you strive to simply meet approval or meet expectations? read more

by Gerald Smith 3/5/2010 3:05:47 PM

Big ideas usually flow freely in strategy meetings, however articulating clearly defined, expected, outcomes many times remain elusive. read more

by Gerald Smith 2/23/2010 3:09:23 PM

Unfortunately, with your head above water it’s too easy to hear the conversations about the economy and what potentially went wrong. read more

by Gerald Smith 2/19/2010 3:13:08 PM

Organizations that drift aimlessly on the sea of narrow margins are distracted and obsessed by the fact they have no direction. read more

by Gerald Smith 2/16/2010 3:16:44 PM

At first I thought he was joking around when he asked me, “what is mobile marketing”? read more

by Ryan Chamberlin 1/29/2010 3:21:00 PM

What comes to mind when you think of Nike? A swoosh… Michael Jordan… Tiger Woods? read more

by Gerald Smith 1/18/2010 3:23:09 PM

“If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted or Beethoven composed music or Shakespeare wrote poetry. read more

by Gerald Smith 1/16/2010 3:25:23 PM

Corporate and individual donations are a must with any natural disaster. read more

by Gerald Smith 1/13/2010 3:30:02 PM

I’ve given much thought to what might be in store for 2010. read more

by Gerald Smith 1/2/2010 3:32:39 PM

Early last year I shared 9 suggestions for ‘09. read more

by Gerald Smith 12/22/2009 4:06:06 PM

I love the Christmas holiday season and this Christmas is certain to be the best I can recall. read more