by Doug Weinbrenner 1/24/2012 1:03:06 PM

Don’t you just love that New Year smell? Everywhere you turn, there is the sweet waft of optimism, eagerness and determination that resolutions bring. read more

by Gerald Smith 1/4/2012 1:47:52 PM

Internal brand managers often suffer from the myopic attitude of “been there, done that,” which leaves them continually looking for the golden idea at the end of the proverbial rainbow. In other words, something no... read more

by Heather Knight 1/2/2012 10:18:13 AM

You've made your business resolutions for 2012. Now it's time to share them with the people who matter. read more

by Gerald Smith 1/1/2012 9:51:08 AM

Succumbing to the temptation for keeping your options open is much like floating at sea without a destination. It’s never a good thing. The truth is, it's frightening. Companies need a destination at all times, and... read more

by Gerald Smith 11/14/2011 2:20:11 PM

I wish you could attend a meeting at Premier Studios when incredible ideas are birthed. There are times I want to stand up and scream yahoo, or hallelujah! There’s no greater feeling than recognizing you’ve just witnessed... read more

by Gerald Smith 11/7/2011 11:21:58 AM

Biographer, Walter Isaacson, reported Steve Jobs told President Obama in a meeting early last year, "you're headed for a one-term presidency," Jobs went on... read more

by Mark Cork 11/3/2011 8:20:12 AM

During my childhood, there were times when I watched my mom use a sieve as she worked in the kitchen. A sieve is used to separate desirable things from undesirable things … read more

by Gerald Smith 10/24/2011 9:01:25 AM

Unfortunately, cause marketing is too frequently unsophisticated, allowing the cause itself to justify executing a piecemeal campaign. Even the best of causes are easily overshadowed by ... read more

by Heather Knight 10/19/2011 1:05:26 PM

Don’t make excuses for being stuck. Come up with bold new solutions to move ahead. If you’re really tired of things the way they are, you’ll find the resources ... you’ll find the solutions. Act like an entrepreneur. read more

by Gerald Smith 10/6/2011 5:49:32 PM

Today everyone at Premier Studios mourns the loss of Steve Jobs. His company inspires us daily. The tools and techniques developed by Apple have played a significant part in building our company ... read more

by Gerald Smith 9/28/2011 9:16:27 AM

Forrester recently changed its assessment of when tablets would outpace sales of laptops, accelerating the date from 2015 to fall of 2012. Unfortunately, the argument over paper versus digital was only a detour. Digital provides greater potential for ... read more

by Mark Cork 9/22/2011 11:59:26 AM

Content producers who hope that the quality of their content will automatically compel consumption are sadly mistaken. The harsh reality of our content rich culture is that the thought and strategy behind the packaging must equal or surpass that of the content read more

by Heather Knight 9/19/2011 11:04:42 AM

There's no shortage of important metrics available to track success, but the simplicity and self-awareness required in this "rubber meets the road" approach captured me. read more

by Doug Weinbrenner 9/15/2011 2:03:04 PM

As the sands of the annual hour glass start to run thin, most nonprofit organizations enter into “silly season.” read more

by Gerald Smith 9/7/2011 7:46:52 AM

According to James McQuivey of Forrester Research (2009 Report), one minute of video is worth 1.8 billion words. And to think more video was uploaded to YouTube in the past 60 days than all the combined broadcasts of ... read more

by Doug Weinbrenner 9/1/2011 7:18:40 AM

It is easy to get stuck. For over two weeks I couldn’t find something tangible, let alone valuable and remotely interesting, to write about here. read more

by Gerald Smith 8/31/2011 7:16:00 AM

We will look back 50 years from now and laugh at the beginnings of so-called social media and how we learned to interact online as a planet. No doubt marketers are a big part of the problem ... read more

by Heather Knight 8/29/2011 11:54:37 AM

Best people gone sleepy on you? Top associates have the long-suffering look of Archie, the faithful dog in “How the Grinch Stole Christmas”? What kind of challenge does your workplace represent? read more

by Gerald Smith 8/26/2011 4:32:40 PM

Leaders often rise to position through prominence. And unfortunately there are numerous reasons why this is allowed to happen (popularity, talent, looks... read more

by Gerald Smith 8/15/2011 9:14:33 AM

Too frequently, we desire the medium to become more important than the message, because more of us understand the medium, and the tools are easy to use. Word processing and spreadsheets used to be the exception, specifically reserved for a select group ... read more