The End of Advertising
(as we know it)
Expect to see more changes in advertising during the next 5 years
than the previous 50 years combined. PC time now rivals TV time
with 71% of consumers spending at least 2 hours online each day.
It is now more important than ever that your advertising reaches
individual consumers, and not just generic zip codes at the household
level. The good news is ROI will improve because this targeted
approach is much more effective.
Is your brand an
Affinity Brand?
Empowered Consumers
Marketing Affinity Brands
is about identifying current consumer insight and leveraging this
information to drive growth. It’s about reaching the hearts
of consumers and creating momentum toward brand experience. So
what can you do?
Today, empowered consumers and evolving technologies are redefining
how advertising is created, consumed, and measured. Consumers have
increasing control and choice over how they interact with the
marketing messages they receive. Unfortunately, your message is
only one click away from being filtered, skipped, or blocked.
Brand Balance
Successful campaigns unfold when created jointly with brand fans,
and the results are campaigns created at a significantly lower cost
than the traditional advertising agency approach.
While today’s brands often require multiple mediums in order
to appeal to the numerous micro-segments of a product or brand, gone
are the days of “hoping” advertising works. Identifying
a solutions-neutral balance between Strategy, Technology, & Creativity
will ensure success.
Accept that the consumer now has full control… but not without the
brand’s permission.