Does Your "Brand Promise" Deliver?
by Gerald Smith 9/2/2010 10:36:02 AM
Purchasing a Harley Davidson motorcycle proved to be the most convoluted, over zealous purchase process I have ever experienced. I found the features and options available to be confusing and... read more
Competing By the Size of Your 'Why'
by Gerald Smith 8/24/2010 5:21:40 PM
So you have a Facebook page? Big deal; and so does everyone else. Now tell me again 'why' you exist? For most brands, accessing new technologies like social media, is nothing more than a rehearsal for filling a void. It is time to close the... read more
Influence in the Digital Age
by Heather Knight 8/20/2010 10:19:52 AM
In today's landscape of fragmented audiences, aggregated news sites and shrinking staffs, it can be increasingly challenging for nonprofits and agencies to garner attention for the worthy brands, organizations and topics... read more
Or You Can Get With This!
by Gerald Smith 8/17/2010 10:48:12 PM
Brands can now position themselves as reasonable alternatives and still shake the foundations of status quo. Is your brand considered status quo? What would it take to be considered the alternative? read more