by Doug Weinbrenner 1/24/2012 1:03:06 PM

Don’t you just love that New Year smell? Everywhere you turn, there is the sweet waft of optimism, eagerness and determination that resolutions bring. read more

by Gerald Smith 1/4/2012 1:47:52 PM

Internal brand managers often suffer from the myopic attitude of “been there, done that,” which leaves them continually looking for the golden idea at the end of the proverbial rainbow. In other words, something no... read more

by Heather Knight 1/2/2012 10:18:13 AM

You've made your business resolutions for 2012. Now it's time to share them with the people who matter. read more

by Gerald Smith 1/1/2012 9:51:08 AM

Succumbing to the temptation for keeping your options open is much like floating at sea without a destination. It’s never a good thing. The truth is, it's frightening. Companies need a destination at all times, and... read more

by Gerald Smith 11/14/2011 2:20:11 PM

I wish you could attend a meeting at Premier Studios when incredible ideas are birthed. There are times I want to stand up and scream yahoo, or hallelujah! There’s no greater feeling than recognizing you’ve just witnessed... read more

by Gerald Smith 11/7/2011 11:21:58 AM

Biographer, Walter Isaacson, reported Steve Jobs told President Obama in a meeting early last year, "you're headed for a one-term presidency," Jobs went on... read more

by Mark Cork 11/3/2011 8:20:12 AM

During my childhood, there were times when I watched my mom use a sieve as she worked in the kitchen. A sieve is used to separate desirable things from undesirable things … read more

by Gerald Smith 10/24/2011 9:01:25 AM

Unfortunately, cause marketing is too frequently unsophisticated, allowing the cause itself to justify executing a piecemeal campaign. Even the best of causes are easily overshadowed by ... read more