by Gerald Smith 9/2/2010 10:36:02 AM

Purchasing a Harley Davidson motorcycle proved to be the most convoluted, over zealous purchase process I have ever experienced. I found the features and options available to be confusing and... read more

by Mark Cork 8/30/2010 2:42:14 PM

One morning I woke up and discovered someone had modified the rules and it was no longer good enough to just "manage expectations," the new rule was to “exceed expectations.” read more

by Heather Knight 8/26/2010 9:01:46 AM

Like the scrappy hero in a movie, idea brands delight us not by exceeding our existing expectations, but by showing us something fresh and new. read more

by Gerald Smith 8/24/2010 5:21:40 PM

So you have a Facebook page? Big deal; and so does everyone else. Now tell me again 'why' you exist? For most brands, accessing new technologies like social media, is nothing more than a rehearsal for filling a void. It is time to close the... read more

by Doug Weinbrenner 8/23/2010 4:22:40 PM

While our time at the 2010 National Conference on Health Communications, Marketing and Media has come to end, our bridge-building between marketing applications and action... read more

by Heather Knight 8/20/2010 10:19:52 AM

In today's landscape of fragmented audiences, aggregated news sites and shrinking staffs, it can be increasingly challenging for nonprofits and agencies to garner attention for the worthy brands, organizations and topics... read more

by Doug Weinbrenner 8/18/2010 2:12:31 PM

The theme of this year's National Conference on Health Communications, Marketing and Media couldn't be more aptly stated; convergence. read more

by Gerald Smith 8/17/2010 10:48:12 PM

Brands can now position themselves as reasonable alternatives and still shake the foundations of status quo. Is your brand considered status quo? What would it take to be considered the alternative? read more